Blended has kicked-off the start of its new financial year with a major re-brand to strengthen its position as specialists in the Chemical Gas Industry. As part of the launch, the company has unveiled a bold new identity which reflects the company’s growth over the last few years and captures its unique pedigree as well as appeal to a new generation of customers.

An exciting development, Blended’s Commercial director Simon Barker explained: “The launch marks the beginning of a new era for the company as we embark on another period of rapid growth. It is a variation on the original name but with a lot more punch and a fresh new look. Ultimately our core values remain the same, they are the real trademark of Blended.

“We put a great deal of time, care and effort into supplying our products and services and our people are dedicated to delivering the very highest standards of quality and personal service to our customers. Our new identity, which has been created in partnership with Fred Marketing, reinforces these unique strengths, which we feel sets us apart in the industry.

“We are never afraid to invest at Blended as has been proven with our recent acquisition of AAA. Our new identity represents our growth and will help to elevate Blended to a new level. This is just the start though and we can’t wait to share more of Blended’s developments over the coming months.”

Based in Elsham, North Lincolnshire, Blended have been supplying specialist chemicals and gases to both industrial and retail sectors for over 16 years. The company prides itself on having the right ‘blend’ of expertise, service and positive attitude that customers can rely on. Through recent investments and acquisitions, the company now offers additional services such as disposal, hazardous storage facilities and technical support.

More from Blended